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In addition to having created the series, Matthew Weiner was the show runner , head writer , and an executive producer; he contributed to each episode—writing or co-writing the scripts, casting various roles, and approving costume and set designs.   He was notorious for being selective about all aspects of the series, and promoted a high level of secrecy around production details.   Tom Palmer served as a co-executive producer and writer on the first season. Scott Hornbacher (who later became an executive producer  ), Todd London , Lisa Albert , Andre Jacquemetton , and Maria Jacquemetton were producers on the first season. Palmer, Albert, Andre Jacquemetton, and Maria Jacquemetton were also writers on the first season. Bridget Bedard , Chris Provenzano , and writer's assistant Robin Veith completed the first-season writing team.